Our Marketing Strategy
The Overview
In addition to Dot (who is masterful at community networking) and the multi-talented agents on the team, we have two professional creative consultants dedicated to our marketing. We also partner with the award-winning photographer Felice Boucher for all of our property photos. This combination of people and abilities allows us to provide a truly customized experience and avoid using robotic and "cold" methods of reaching potential buyers, sellers, and the community in general.
Holly is an accomplished copywriter and editor, and Kal is our resident tech nerd and graphic artist. They work together behind the scenes to create ever-evolving campaigns for us both in print and online across multiple platforms. Real estate marketing trends change, as do strategies depending on the market, so our creative duo (with the input of the agents) adapts our strategy and materials to meet the needs of the market, the client, the team, and to keep us "fresh" as time goes on.
By being adaptable, and by having a dedicated creative team, we have been able to keep our visibility high. Whether the focus is on print or online, we get incredible feedback from clients and the community about Holly's engaging written content (especially in property descriptions), Kal's eye-catching graphic style, and Felice's stunning photography.
Not to be forgotten is the immense benefit and exposure of the RE/MAX brand, and all of the tools and materials available to us as RE/MAX agents! You may have noticed that in recent years, RE/MAX has revamped their look, messaging, and graphics style to meet the times. Behind the scenes, they've been busy rolling out an incredible array of updated materials, tools, and technology to their agents.
With our creative team on top of implimenting both the RE/MAX initiatives and the team's, our agents have more time to focus on passionately representing our clients' real estate goals.
If you are a seller looking to stand out from the crowd and have your property be respresented at it's absolute best, we look forward to showing you what we can do for you!
SOME EXAMPLES OF PAST AND PRESENT MARKETING INCLUDE:
Post Cards, Print Advertizing, Radio, Television Spots, Direct Mail, Online Ads, Facebook, Instagram, YouTube, Virutal Open House Events, Partnering w/ Local Businesses, Live Video Streaming Events, Professional Photography & Video Tours, Webiste, Email, Newsletter ... and more!
Social Media
We pay close attention to our online presence, especially on Facebook and Instagram. Facebook and Instagram have specific algorithms to determine what people see and what they don't and our marketing team works to stay on top of creating and posting content that will keep eyes on our page. For sellers, that means that more people will see your property, more frequently than they would on many other pages.
In addition to our excellent view numbers and high rate of "engagement" from the content we post, we're one of the few teams or agencies locally who are running paid advertising. We run ads for our team in general, but most of our paid advertising is property specific, and often has view results over 3,000-4,000+ per ad in only a few days.
We keep our page personable. You will not see canned, pre-made content from a marketing bot. We are constantly looking at the best ways to feature properties, but also keep our audience engaged. Recent numbers show that on some content we post we are reaching 1,000+ views, unpaid, in only minutes. Our social media pages are a place for us to connect with our community, and we believe that's why our clients give us 5-star ratings and our social media pages continue to grow in popularity.
Want to see the newest listings, virtual tours, and specialized tips from our team? Follow us on instagram! @dotollierteam
